About

Who We Are and What We’re Building

Lodestone Collective is a group of seasoned marketing professionals who help service-based businesses grow through marketing that’s honest, effective, and focused on results and revenue.

We’re not interested in becoming the biggest marketing agency or jam-packing our client roster. We got tired of the impossible client loads and the pressure to prioritize billable hours over actual results, so we built something better—for ourselves and for the businesses we serve.

We want to be the straight-shooting advisors who genuinely know your business and are always there to pick up the phone when you need us.

Core values

Guiding

We are a guiding force—both for our people and our clients.

Fulfilling

We give our people the freedom to control their earnings, their workload, and their lifestyle so they can lead more fulfilling lives and bring their best to every client interaction.

Transparency

Our complementary marketing experience allows our people to lean on one another for support so we can do what’s right for our clients—not just what’s easiest or most convenient.

All-in-One

We believe every client should have their ‘person,’ the strong, steady advisor and voice of reason they can go to for support and unbiased recommendations—someone who’s put in the work and learned from experience

The Talent Behind the Collective

We’re a collective of experienced marketing professionals who’ve managed millions in ad spend, optimized hundreds of websites, and learned what moves the needle for service-based businesses.

Our team includes:

Account Managers
Website Developers
Website Designers
Copywriters
Content Strategists
Google Ads Strategists
Social Media Specialists

Leadership Team

Andy Sulhoff, Founder & CEO

Andy founded Lodestone Collective after spending over a decade in digital marketing and realizing the model was broken, for both the marketing professionals and the clients they served.

That experience shaped his vision for Lodestone: a collective where marketing professionals have the time and focus to truly know their clients’ businesses, and where service business owners finally get the dedicated guidance they deserve.

Andy specializes in Google Ads, SEO, conversion optimization, and home services marketing. But what he’s really passionate about is building a different kind of marketing agency—one where both marketers and clients can thrive.

How We Show Up

Collaborative Spirit

We share knowledge freely so every client benefits from our collective expertise.

Continuous Learning

Platforms change, algorithms shift. We keep up so you don't fall behind.

Fast & Agile

Your dedicated professional can make calls without running it up the chain.

The Businesses We Guide

We work exclusively with service-based businesses that share common challenges: highly competitive local markets, customers searching for quick solutions, and marketing budgets that demand immediate ROI.

Roofers

HVAC

Plumbers

Landscapers

Dentists

Certifications and Qualifications

We put in the work to stay sharp and have the proof to back it up.

Why Choose Us

One Client, One Dedicated Professional

You work with one person who knows your business inside and out. We don’t pass you around or make you repeat yourself.

Business Outcomes Over Vanity Metrics

We measure success the way you do: more leads, more jobs, more revenue. If the metrics don’t impact your bottom line, we don’t waste your time with them.

Transparency, Even When It’s Uncomfortable

We’ll tell you when something’s not working, when we don’t know the answer, or when a cheaper option might actually serve you better.

Built for Long-Term Partnerships

We’re here to grow alongside your business—adapting your strategy as your goals evolve, being there when you hit rough patches, and celebrating the wins with you.