Google Ads Agency | Lodestone Collective

Drive Growth for Your Service Business with Google Ads Management

You’re ready to grow your service business, but navigating Google Ads feels overwhelming. Maybe you’re currently running campaigns and you aren’t sure if you’re getting the most from your investment.

The bottom line: You want leads that turn into paying customers, but it’s hard to know if you’re on the right track.

At Lodestone Collective, we help service businesses improve their cost per lead so they can scale their ad spend—sometimes as much as 5 to 7x what they were spending previously—and do it profitably. We focus not just on activity, but on actual revenue and growth.
Ready to achieve your revenue goals and grow your business with confidence?

Our Process

At Lodestone Collective, we believe great outcomes come from clear direction and purposeful collaboration.

Fast, Focused Onboarding

We move quickly so you can see quick results. From kickoff to going live with ads, our goal is 7 days or less. We aim to have your ads driving conversions within 24 to 48 hours after our kickoff meeting.

Smart Keyword Strategy

We focus on commercial and transactional keywords—the terms people use when they’re ready to hire a business like yours. Using broad match strategically, we let Google’s algorithm work for us while closely monitoring search terms. Then we refine by adding high-performing keywords and eliminating irrelevant traffic.

Quality Lead Tracking

We track what matters: phone calls to your business (from your website and directly from ads), form submissions, chat requests, quote requests, and appointment bookings. Then we go a step further, following up on every conversion to verify it’s legitimate and valuable to your business.

Transparent Reporting and Strategic Scaling

You’ll always know what you’re getting. We report on leads, cost per lead, conversion rates, and revenue generated from your investment. When the numbers support it, we’ll recommend scaling, always with an eye toward profitable, sustained growth.

Why Lodestone Collective

We’re more than a creative partner — we’re your strategic ally.
Lodestone Collective brings together insight innovation

Aligned Incentives

We charge a flat management fee, not a percentage of your ad spend. Our recommendations are always based on what’s best for your business, and we only suggest increasing your budget when the performance shows it will help you grow profitably.

Focused on Your Business

We’re a small group of experienced professionals who focus on your revenue and growth. We know that every dollar you invest needs to work hard for your business, and we’re committed to making that happen.

Industry Perspective

We bring insights from managing accounts across different service industries. Our perspective helps us spot opportunities and optimize more effectively. We’ve seen what works in various markets, and we apply those lessons to help your business thrive.

Deep Expertise in What We Do Best

We specialize in Google Ads for service businesses because we know we can deliver value. We’re not spread thin across dozens of services. Instead, we lean on each other’s expertise to give you recommendations based on what’s right for your business.

What Our Clients Say

Before working with Lodestone, I was throwing money at Google Ads and hoping something would stick. Now I know exactly where every dollar goes and what it brings back. They showed me the numbers, explained what was working and what wasn't, and helped me scale my ad spend with confidence. My phone rings with qualified leads, not tire-kickers. If you're a roofer looking to grow, these guys get it.

"I've worked with agencies before who talk a big game and then disappear. Lodestone is the opposite—they're in the weeds with me, showing me the data, walking me through the strategy. Between Google Ads, Local Service Ads, and SEO, they've built a lead engine that keeps my crews busy year-round. I finally feel like I have a marketing partner, not just a vendor.

Restoration is a competitive space and timing matters—when someone has water damage, they're calling the first company they find. Lodestone got me showing up at the top of Google, both paid and organic. They're completely transparent with reporting, and I can see exactly how many leads came in and what I paid for them. We've been able to scale aggressively because I trust the process they've built.

What I appreciate most about Lodestone is the honesty. They don't just tell me what I want to hear—they show me the data and tell me the truth. That kind of transparency is rare in this industry. My lead flow has never been more consistent, and I finally understand what's actually driving results for my business. I wish I'd found them years ago.

I'm not a marketing guy—I'm an HVAC guy. Lodestone makes it easy. They handle the strategy, keep me in the loop with clear reporting, and deliver results I can measure. I've been able to grow my business and add trucks because I know the leads will be there. They've earned my trust.

Scaling an ecommerce brand is all about finding what works and doubling down. Lodestone helped me do exactly that. They're obsessive about the data—testing, optimizing, and refining until the numbers make sense. Between Google and Meta, they've helped me scale ad spend profitably in a way I couldn't do on my own. Very process-driven team.

"I came to Lodestone because I needed help scaling Google Ads without burning cash. They took a data-driven approach from day one—audited my account, identified the waste, and rebuilt campaigns that actually convert. Now I can increase spend and know it's going to come back. That confidence is everything.

"My business is a mix of lead gen and ecommerce, so I needed a team that could think across different models. Andy and his team delivered. They built a strategy around Google Ads and SEO that works for both sides of my business. What sets them apart is the transparency—I always know what's happening, why, and what the results are. Data-driven, no fluff, just results.

Frequently Asked Questions

About Google Ads

How much should I be spending on Google Ads?

It depends on your industry and goals. In competitive service industries where the cost per lead runs $200-$400, you’ll need a sufficient budget to compete and give Google’s algorithm enough data to optimize. We’ll help you determine the right investment level based on your market and what you’re hoping to achieve.

How long before I see results?

You’ll likely see leads within the first week—phone calls, form submissions, and other conversions coming through quickly. Over the first three months, we’ll optimize to improve lead quality and refine targeting. By month three, you should have consistent, quality lead flow and enough data to support strategic scaling.

What makes a successful Google Ads campaign?

Success is about more than just clicks or impressions—it’s about revenue. We look at the complete picture: quality leads that convert into paying customers at a cost that supports profitable growth. That means connecting your Google Ads investment directly to business outcomes.

What if I’m new to Google Ads or haven’t had success with it before?

That’s okay! Many of our clients come to us in similar situations. Whether you’re starting fresh or looking to improve past results, we’ll work with you to build campaigns that are properly structured, adequately funded, and focused on the metrics that drive business growth.

How involved do I need to be?

We handle the day-to-day management, optimization, and monitoring. You’ll need to be available for our kickoff meeting, periodic strategy discussions, and to help us verify lead quality (especially in those first few months). Beyond that, you can focus on running your business while we focus on driving quality leads.